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Professor Bouncken’s aims on balancing rigor and relevance in research by a continuous inclusion of companies and actual managerial trends, e.g. business model innovation, digitalization, internet of things, additive manufacturing, and co-working-spaces. At the basis, her research focus is on coopetition, corporate strategies, organizational design, and the management of innovation, particularly in alliances and networks. She works with national and international researchers and companies from diverse industries. She supervised very large externally funded research projects, e.g. Hierda, Move2Health, Flex4Work, Derobino and Service4Health. “Hierda” explores innovation ecosystems by integrating co-working-spaces. “Seismik”, will investigate business models for internet of things and 3 D printing networks. About 250 journal publications and books and a high citation index show her impact in research.