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In July 2014, Rosa Riera assumed the responsibility for Employer Branding and Diversity at Siemens AG. In her previous role, she was Director of Scientific Marketing and Marketing Operations in Siemens Healthcare Diagnostics. Before joining the Healthcare business, Ms Riera was the Program Manager for the Global Siemens Diversity Initiative where she was responsible for the implementation and communication of the global diversity strategy at Siemens. Ms Riera began her career at Siemens AG in Munich in the Corporate Communications department. Throughout her career she was based in Munich, New York City, Erlangen, and Marburg. Ms Riera holds an M.A. in Political Science. She was born in Spain and raised in Germany. Ms Riera is married and lives in Munich.