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CuteCircuit is a fashion company based in London that designs amazing interactive fashion. CuteCircuit is a pioneer in the field of wearable technology and has introduced many ground breaking ideas to the world of fashion by creating new beauty and functionality through the use of smart textiles and micro-electronics. Founded in 2004, CuteCircuit is the first fashion company to create haute couture with wearable technology worn by stars on the red carpet and was also the first to sell illuminated fashion using LEDs in forward thinking stores and boutiques.