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Shaukat is the Founder and CEO of Youplus, a stealth mode company that is aiming to disrupt network effect creation and music consumption. Prior to de’zine, Shaukat was the Founder and CEO of Buysight, Inc, which is acquired by AOL in 2012 . Buysight is an online advertising company that gathered real-time shopping transaction and activity data into a Buyer-Intent map to create an automated, self-serve marketplace to sell online display advertising. Prior to Buysight Shaukat founded Rhythm NewMedia, which is acquired by BlinkX in 2013, an industry leading startup that pioneered mobile video advertising in 2004. . Prior to Rhythm, Shaukat was a Venture Partner and CTO of NeoCarta Ventures, a $300m early stage venture firm focused on technology investments in consumer internet, media, and wireless. Shaukat came to NeoCarta in July 2002, having been at Yahoo! for 5 years. Joined as an early employee, Shaukat pioneered the development of the instant messaging platform - Yahoo Messenger - that ultimately became one of the world’s largest online communities.