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Stefan Olander is one of the industry’s leading digital marketers. Over the past decade Stefan has held a number of key marketing leadership positions with Nike. Blending his passion for the digital world with traditional communications skills, Stefan has led many of Nike’s most innovative and cutting edge initiatives, from launching EMEA's new digital platform in 2000, to overseeing all communications for one of Nike’s most comprehensive global football initiatives; The Secret Tournament in 2002. In his America’s role he led the creation of Run Americas inspiring 115,000 people in 5 cities throughout the region (Sao Paolo, Buenos Aires, Mexico City, Santiago, Lima) to run a 10k race on the same day. Stefan has also led communications development for the global world football 06 campaign (both on and offline) advertising, nikefootball.com and joga.com, a global social network for football created with Google. As Global Director of Digital and Content, Stefan was instrumental in bringing Nike plus to life creating a new consumer connection bridging the digital and physical worlds that has changed running forever. In his role as Global Director Brand Connections he oversaw the functions of Advertising, Digital Brand, Media, Content and Business Affairs for the Nike Brand. In his current role as Vice President of Digital Sport, Stefan has created and is leading an innovative team dedicated to enhancing the consumer experience through the use of digital tools. His team is responsible for the Nike+ ecosystem including the 2012 launch of Nike+ FuelBand, Nike+ Basketball, Nike+ Training, Nike+ Kinect Training as well as the popular of Nike+ Running experience. In 20012, Stefan published an Amazon top 10 (verify number?) book along with Ajaz Ahmed founder and Chairman AKQA titled Velocity: The Seven New Laws for a World Gone Digital. The book gives up-to-date examples that illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Stefan resides in Portland, Oregon with his wife, two sons and daughter.