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Susan McPherson is a serial connector, cause marketer, writer and corporate responsibility expert. Her firm, McPherson Strategies, focuses on the intersection between brands and social good, helping companies manage their communications, marketing and outreach to diverse stakeholders including the media, key nonprofits and investors. She’s a regular writer and contributor to the Harvard Business Review, Forbes, and Triple Pundit, and has 25+ years experience in marketing, public relations, sustainability communications. Prior to launching her own consultancy, McPherson was SVP of global marketing for Fenton. McPherson invests in and advises technology start-ups including GoldBean, Apolitical, Hint Water, TheLi.st, Lover.ly, Zady and The Daily Muse.