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Thomas Goetz has been a journalist for more than 15 years, first reporting on media and business at the Village Voice, then at the Wall Street Journal, followed by a crazed two years at the Industry Standard. He has been at Wired since 2001. As executive editor, his job is to help steer the ship and oversee all editorial efforts. Informally, his job is to be a trend spotter or zeitgeist watcher, identifying the trends and ideas that matter to Wired's readers, and to help formulate and package those ideas on the printed page.