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Dr. Timm Kehler is Vice President Marketing Predevelopment and Innovation at the BMW Group. He studied Mechanical Engineering and Industrial Design and received his Ph. D. in Engineering. Timm joined the BMW Group in 1997 as a project manager in the design department. In 1999 he moved to Corporate Planning where he was responsible for technology strategy and new product planning. Since 2001 Timm has worked within BMW Group Central Marketing; in 2005 he became responsible for the business area BMW ConnectedDrive (telematics and online services), the Marketing Innovations think-tank, which researches and prototypes the future of marketing, and the initiative BMW CleanEnergy.