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Torsten Schmidt
Yadastar GmbH / RB Music Academy
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Torsten Schmidt

Company: Yadastar GmbH / RB Music Academy
Title: Partner, Director, Co-Founder
Location: cologne, Germany
Fields of operation: Art, Design, Culture, Education

Since its inception in the 90s, Yadastar has been connecting people willing to change the world, no less. One of the founding members of Team Yadastar, Torsten Schmidt, then an editor-at-large and scribe for various German titles and newspapers, co-created Yadastar to explore the spaces, where inspiration strikes - and knowledge from all niches of expertise finds the right new hungry minds. Their operation services events in more than 100 countries. In order to do so, they delve into local niche cultures around the globe, welcoming the brightest minds to Team Yadastar, whose headquarters are in Cologne, Berlin and New York. Over the years, they have worked on longterm cultural initiatives with a.o. Adidas, BCG, Daimler, Ford, the Cities of Barcelona and Madrid, T-Mobile and the German Aerospace Agency DLR. In October 2018, their flagship program RBMA hosted the 20 year anniversary edition of its annual monthlong conference in Berlin, as well as various weekenders and festival stages around the world. This year will see another full month of festival programming in New York City during May, a month in Tokyo, the Los Angeles edition in February, plus festivals in Paris, Moscow, Sao Paulo, Chicago, Johannesburg etc. Check for #RBMA on a content platform near you if you want to explore music beyond the beat. [yadastar.com][redbullmusicacademy.com][rbradio.com]