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Prior to his role at MATCHESFASHION.COM, Ulric co-founded PIXmania.com in 2000. As Executive Director of the company, Ulric was instrumental in the growth of Pixmania.com from a start-up company to a business with 1,400 employees, 10 million customers, 21 high street stores and revenues of over €897 million in twenty six countries across Europe. A pioneer in e-commerce, Pixmania.com became one of the leading online retailers in Europe. In 2012 Ulric and his partners left the company having sold their total stake to Dixons plc. While managing Pixmania, Ulric was Vice President of FEVAD, the French Federation of e-commerce and Vice President of E-Commerce Europe, the lobbying body in charge of defending the interests of the e-commerce industry at the European commission, parliament and council. In addition he has been an active member of IMRG (UK e-commerce federation) and Shop.org (US e-commerce federation). Ulric also serves on the board of Paddy Power Plc as a Non-Executive Director. Paddy Power plc is one of the leading international betting and gaming company. Ulric has also been ranked as one of the most influential internet players globally by RetailWeek (Etail Power List 2010) and Retailinsider.com (100 Movers and Shakers). Ulric joined MATCHESFASHION.COM in early 2013 as COO and partner. Established in 1987 as a bricks and mortar retailer, MATCHESFASHION.COM has grown into a global luxury omni-channel retailer with 14 London stores and an international site that operates in 195 countries worldwide. Now stocking more than 400 designers across menswear and womenswear, the rostrum of designers includes Christopher Kane, Lanvin, Balenciaga, Gucci, Saint Laurent, Isabel Marant, Kenzo and Givenchy.