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Lifen Wang has an impressive career behind her. She was the senior reporter and editor for CCTV’s “EasternHorizon”, ”Topics in Focus” and “News Probe”, then executive producer and host for CCTV’s “Dialogue” during 2000 to 2003.Starting from March 2003, she produced “Economic News Assorted”, and in November of the same year, Wang became director Financial News Department.She went on to become the executive producer of several influential economic and financial programs at CCTV: “Economic News”, “First Time”, “Global Economic News”, and “Half Hour on Economy”.The Executive Producer of the reality show-"WIN IN CHINA", 2006-2008 and the executive producer & Host of “US” 2008-2009.Ms. Lifen changed career paths when she left CCTV and established her own business as CEO for UMIWI.com in 2009.UMIWI.COM strives to connect Chinese youth with elite groups as a platform of visual and audio presentation. Aim for the needs of younger generation in China and crafted by an experienced television production team, UMIWI.COM brings top-quality contents through various media including internet webcasting.