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Wes Nichols is an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, creating solutions for Fortune 500 Chief Marketing Officers for over two decades. Wes is the author of the cover story of Harvard Business Review on next-generation analytics to support the decision-making of senior executives.
Wes is co-founder/CEO of [MarketShare](http://www.marketshare.com/). MarketShare’s analytics and software-as-a-service solutions are used by CMOs to drive resource allocation decisions and marketing investments. MarketShare is backed by Elevation, FTV, and Silver Lake, the world’s largest technology investor.
Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TEQUILA\.
Wes is a member of the Board of Directors of BJ’s Restaurants (NASDAQ: BJRI), and a Trustee of Randolph-Macon College. An active Young Presidents Organization (YPO) member, Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively.