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Turning Customers Into Fans (Robin Ruschke, Director Brand Strategy at Sixt) | DLDsummer 16
https://i.ytimg.com/vi/7D6aTDO6Ji0/hqdefault.jpg
PT15M17S
2016-06-20 14:02:01 UTC
https://www.youtube.com/watch?v=7D6aTDO6Ji0
https://www.youtube.com/embed/7D6aTDO6Ji0
We receive so many advertising stimuli every day that for a brand to be heard, it needs to stand out, but how to draw all the attention to your brand? And even more important, how do we go beyond attention to get engagement? This talk is about how to use attention, awareness and branding in order to be successful.

Turning Customers Into Fans

696 Views


We receive so many advertising stimuli every day that for a brand to be heard, it needs to stand out, but how to draw all the attention to your brand? And even more important, how do we go beyond attention to get engagement?


This talk is about how to use attention, awareness and branding in order to be successful.

SPEAKERS

Ruschke 3x4
Robin Ruschke
Sixt SE
Director Brand Strategy
Sixt SE
https://dld-conference.com/users/robin-ruschke
Pullach
https://s3.amazonaws.com/dldwebsite-production/black_and_white_avatars/robin-ruschke/large/ruschke_bw_qua.jpg