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Yelp blew up traditional directories by putting its users in control--and then following them off the desktop and onto the mobile frontier. With more than 120 million monthly visitors spread across 24 countries, Yelp is the gold standard for up-to-the-second local “best of” guides, covering everything from dry cleaners to sushi. Visionary founder Jeremy Stoppelman talks about expanding Yelp’s services from information to transactions, closing the loop with local businesses, and the delicate art of going global.